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HI! I'M JEN

I show startups and small businesses how to get amazing employees by teaching proven and effective recruiting, hiring and onboarding practices.

I’ve been passionate about business since I was able to walk. When other little girls were playing with dolls, I was pretending to be in really important meetings and negotiations (even though I had NO idea what those were at the time). I’d pick up the phone and “talk deals” with no one else on the other line and carry around crayons in a briefcase (aka a fast food kids meal container) and walk around with the comics under my arm. I was THAT kid.


As the years went on, my vision still stayed the same: own a business. My purpose and my goals, however, became different. In my early 20’s, I wanted to become VP of Human Resources by the time I was 40. I was on my way until my dad passed away. It was then that I re-evaluated my life and took some different career turns. Eventually, I would find myself continuing to recruit no matter what path I took.


Fast forward to a few years ago, back in 2015. I was searching for a way to start a business. Over those years, I tried being a financial advisor (that lasted for four months), cupcakes (turns out I hate baking), grant writing (I don’t have the patience for that), business writing (I liked that, but I didn’t see a lot of potential with it), and finally real estate (after a year of low sales, I decided not to waste more money on something I wasn’t called to do).


I thought I hit rock bottom, but I started to write down ideas on how to help businesses with their hiring practices. Not recruiting for them, but to teach them how to hire the employees they want for their companies. It is something I found that has been lacking as a service for business owners: how to hire. It’s one of the biggest issues that employers face, but the countless number of books and training I did about starting and having a small business never addressed hiring. It seemed to be the elephant in the room that no one wanted to address. It is a few vague, uncomfortable paragraphs in business books.


At first, I thought it was because it was easy and there was no need for the training, but the more I learned, the more I realized that this is my contribution to the business world. Businesses waste so much money with each bad hiring choice they make. Not just the cost in terms of money, but also the loss of time, effort, and morale of other employees.


That’s probably more than you wanted to know, but there it is. My heart is for business, in particular startups, small- and mid-sized businesses. I’m not good at accounting or developing apps, but I am the best at teaching you how to attract and hire the right people for your company.


Thanks for stopping by! I’m here to help, so feel free to contact me if you have any questions or you can go read some of the articles I’ve been featured in.


#BeAHiringHero!


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